Opportunity looks a lot like work...

We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.

I'm serious when I'm talking to the press because I'm always on guard because I never know what you're going to ask and I never know how you're going to construe my answer, so I try to maintain a pretty even pace when I'm speaking with the media.

People used to behave morally because they thought God was always watching - in some ways God today is the collective, and the collective is watching.

Go work until you can get the job you that want to have. And I'm really lucky to get to work with a lot of entrepreneurs that are building some of the coolest, new stuff in the world and these guys and girls work really hard and they put in the hours and they're generous and care about other people and it's what led to their success.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

My mom was more into the yelling. She was the enforcer. She was the one that laid down the law. My dad made up the rules, but my mom laid down the law. It's not her words, it's her tone that sticks with me.