Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
Ashwin SanghiWe don't need to dumb down our stuff. And it's important to know how far we can push readers.
Ashwin SanghiI was a businessman for 16 years of my life, so when I started writing, I wanted to keep my literary identity separate.
Ashwin SanghiI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin Sanghi