I want to make sure that my writing grips the reader from the word 'go.'

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Winning an award is a great feeling but winning the Vodafone Crossword Popular Choice Award is particularly exhilarating because it is based upon public voting. I find it a strange quirk of fate that Chanakya's Chant, a political tale, should end up winning an election!

Writing is a intensely personal activity. I can pen down my best thoughts when Im alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.

The reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations.

It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.

Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time.