Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.
Ashwin SanghiWriting is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it.
Ashwin SanghiWinning an award is a great feeling but winning the Vodafone Crossword Popular Choice Award is particularly exhilarating because it is based upon public voting. I find it a strange quirk of fate that Chanakya's Chant, a political tale, should end up winning an election!
Ashwin Sanghi