I believe that every writer evolves with every successive novel. I view myself as work-in-progress.
Ashwin SanghiI've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers.
Ashwin SanghiI am a businessman at the end of the day. I have grown up with Excel sheets. I start out writing my novel with spreadsheets and the milestones in each chapter highlighted.
Ashwin SanghiI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin Sanghi