I feel like we're stuck in the former mode of reacting because that's what gains traction in Washington. But I really believe we need a robust public good argument. Net neutrality is not just about creating the next Instagram or Farmville or whatever.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

On the one hand, I'm a kind of crazy anarchist-sympathizer with a hippie background, so this sounds pretty good to me. Make something for the love of it! But the reality is so much more complicated.

A big factor is that the enthusiast camp's values are really rooted in Silicon Valley and in these supposedly new business models. But again, I think this such an interesting moment because things like the NSA revelations are really forcing people to recognize the connections between corporate and government surveillance.

The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

Whether it's a professional, academic keeping people out by using certain mystifying language, or technologists presenting their work as incredibly complicated, no one can understand it (especially not "moms," who are always invoked as the ultimate know-nothings, which is incredibly insulting to a whole lot of people).

All this stuff - about the materiality of the network, what it's made of, and how it works - should be part of a basic media literacy, because we depend on this technology for more and more aspects of our day-to-day lives.