Look back on the utopian dreams of the previous century, or even the century before that, where people thought machines would ultimately give us a quality of life where our needs would be taken care of so we could all basically be artists together in the evening, after we had fished, hunted, raised cattle - or whatever it was Marx imagined for us.
Astra TaylorOn the one hand, I'm a kind of crazy anarchist-sympathizer with a hippie background, so this sounds pretty good to me. Make something for the love of it! But the reality is so much more complicated.
Astra TaylorThe point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.
Astra TaylorOne thing that struck me about going to those tech conferences was all the enthusiasm for free culture, and remixing, and social media, but people's greatest ambition was to be sponsored by Chipotle or something equivalent to that. It was this weird mix of collaborative, utopian claims and this total acquiescence to commercial imperatives.
Astra TaylorThere's this divergence out there between the very small and the very large with the middle disappearing. There is something paradoxical going on where there is this access and we can seek out things on the fringes, but that doesn't describe the overall reality, because the big are bigger than ever.
Astra Taylor