ulturally, we are definitely seeing people being to ask hard questions. There's been a major shift over the last year. The NSA revelations played a big part but there are all sorts of other issues too, like inequality and gentrification in the Bay Area, and labor abuses everywhere from Amazon's warehouse, to Apple's factories, to start-ups like Uber and TaskRabbit.

ulturally, we are definitely seeing people being to ask hard questions. There's been a major shift over the last year. The NSA revelations played a big part but there are all sorts of other issues too, like inequality and gentrification in the Bay Area, and labor abuses everywhere from Amazon's warehouse, to Apple's factories, to start-ups like Uber and TaskRabbit.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

I feel like we're stuck in the former mode of reacting because that's what gains traction in Washington. But I really believe we need a robust public good argument. Net neutrality is not just about creating the next Instagram or Farmville or whatever.

My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.

The market won't let us treat all data equally because there's a potential to make huge gobs of money not doing that. In the United States of America, people will pay to be first unless we do something to stop them. We don't have defenses built in because we haven't been investing in criticism that would help us mount a defense. I

We've been criticizing these superficial aspects, like whether we are all more distracted. We really need to articulate a defense, a critique, that merges awareness of the technology with a more traditional, progressive, left-wing critique of the market.