There's this divergence out there between the very small and the very large with the middle disappearing. There is something paradoxical going on where there is this access and we can seek out things on the fringes, but that doesn't describe the overall reality, because the big are bigger than ever.
Astra TaylorOne thing that struck me about going to those tech conferences was all the enthusiasm for free culture, and remixing, and social media, but people's greatest ambition was to be sponsored by Chipotle or something equivalent to that. It was this weird mix of collaborative, utopian claims and this total acquiescence to commercial imperatives.
Astra TaylorFirst we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency.
Astra TaylorAdvertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.
Astra TaylorThe market won't let us treat all data equally because there's a potential to make huge gobs of money not doing that. In the United States of America, people will pay to be first unless we do something to stop them. We don't have defenses built in because we haven't been investing in criticism that would help us mount a defense. I
Astra TaylorAnd of course the things that get the most attention online tend to be similar to those that succeeded under the old model.
Astra TaylorFor example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra Taylor