Giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we've already got, more of the same-the cultural equivalent of a warm bath.

Technology isn't simply addictive - it's addictive because it's a servant to business incentives. There are huge departments in these companies that are devoted to this and staffed by incredibly talented people who have skills that could be put to socially beneficial projects but who are now trying to find out how to make you click and how to maximize your time on a certain site, or encourage teenagers to "friend" more products and constantly engage with them.

One thing that's important to point out is that this kind of populism has a long and mixed history. It's part of this tradition of problematic anti-elitism where the elites are always the liberal class - the intellectuals, the professors, the artists - and not the economic elites. Why are we so mad and aggrieved at newspaper editors but not at corporate executives? I think we need to look more at the latter, at economic elites.

One of the big myths about people growing up is that they are "digital natives;" that just because they've been raised with the Internet - that you're very adept at using the app on your phone - it doesn't mean you have any idea about how the Internet actually works.

Technology and television didn't dictate one path or the other - it was civil society and public policy intervening in creating alternative funding models. So I think that's one of the questions for our time: do we want to intervene in this model or completely acquiesce and leave it to the unfettered, not-actually-that-free market? Neither path is inevitable.

It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

Look back on the utopian dreams of the previous century, or even the century before that, where people thought machines would ultimately give us a quality of life where our needs would be taken care of so we could all basically be artists together in the evening, after we had fished, hunted, raised cattle - or whatever it was Marx imagined for us.