One thing that's important to point out is that this kind of populism has a long and mixed history. It's part of this tradition of problematic anti-elitism where the elites are always the liberal class - the intellectuals, the professors, the artists - and not the economic elites. Why are we so mad and aggrieved at newspaper editors but not at corporate executives? I think we need to look more at the latter, at economic elites.

On the one hand, I'm a kind of crazy anarchist-sympathizer with a hippie background, so this sounds pretty good to me. Make something for the love of it! But the reality is so much more complicated.

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

As a citizen I might be well-behaved and have nothing salacious or radical about me, I might be a total bore, but I might suffer somehow if other people are being spied on and blocked from doing important work that might have a collective benefit down the road. The personal doesn't necessarily translate to the social.

I was shocked when I tried to articulate this to someone who had posted the film and asked them to remove it for a few months, and I actually told them that after that they could put it back up and they were just completely unwilling to compromise - you'd think I was Rupert Murdoch or something.