One thing that struck me about going to those tech conferences was all the enthusiasm for free culture, and remixing, and social media, but people's greatest ambition was to be sponsored by Chipotle or something equivalent to that. It was this weird mix of collaborative, utopian claims and this total acquiescence to commercial imperatives.
Astra TaylorThe market won't let us treat all data equally because there's a potential to make huge gobs of money not doing that. In the United States of America, people will pay to be first unless we do something to stop them. We don't have defenses built in because we haven't been investing in criticism that would help us mount a defense. I
Astra Taylorulturally, we are definitely seeing people being to ask hard questions. There's been a major shift over the last year. The NSA revelations played a big part but there are all sorts of other issues too, like inequality and gentrification in the Bay Area, and labor abuses everywhere from Amazon's warehouse, to Apple's factories, to start-ups like Uber and TaskRabbit.
Astra TaylorNot to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.
Astra TaylorI would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.
Astra TaylorA big factor is that the enthusiast camp's values are really rooted in Silicon Valley and in these supposedly new business models. But again, I think this such an interesting moment because things like the NSA revelations are really forcing people to recognize the connections between corporate and government surveillance.
Astra Taylor