Those who applaud social production and networked amateurism, the colorful cacophony that is the Internet, and the creative capacities of everyday people to produce entertaining and enlightening things online, are right to marvel. There is amazing inventiveness, boundless talent and ability, and overwhelming generosity on display. Where they go wrong is thinking that the Internet is an egalitarian, let alone revolutionary, platform for our self-expression and development, that being able to shout into the digital torrent is adequate for democracy.

All this stuff - about the materiality of the network, what it's made of, and how it works - should be part of a basic media literacy, because we depend on this technology for more and more aspects of our day-to-day lives.

There was all this enthusiasm about amateurism and the idea that people could now just make videos in their bedroom, or blog news stories and share it online, and isn't this great? Now we can do it just for the love of it and not try to be professionals, corrupted by careerism.

As an individual navigating this reality, you have to make choices to survive. Sometimes you happily work for free if it's something you love and believe in. I'm not categorically saying that working for free is bad. I'm just looking at the broader implications of it, and also challenge this idea - and again, this is an argument made by certain people in the tech world - that amateurs are automatically more pure and will triumph over stodgy professionals.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

Again, it does seem like frustration is mounting in interesting ways, but I'm not sure there will be some dramatic tipping point. Then again, looking back on the history of television, you never know. People had to fight and articulate the politics and the rationale for different funding mechanisms. That was a long and drawn-out battle fought in different countries; it's not like BBC and the CBC in Canada just magically appeared out of the ether. People had to organize for it. I'm always willing to be surprised.

Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.