Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.
Astra TaylorFirst we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency.
Astra Taylorthink there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Astra TaylorAs an individual navigating this reality, you have to make choices to survive. Sometimes you happily work for free if it's something you love and believe in. I'm not categorically saying that working for free is bad. I'm just looking at the broader implications of it, and also challenge this idea - and again, this is an argument made by certain people in the tech world - that amateurs are automatically more pure and will triumph over stodgy professionals.
Astra TaylorTechnology and television didn't dictate one path or the other - it was civil society and public policy intervening in creating alternative funding models. So I think that's one of the questions for our time: do we want to intervene in this model or completely acquiesce and leave it to the unfettered, not-actually-that-free market? Neither path is inevitable.
Astra Taylor