Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.
Astra TaylorFor example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra TaylorThe point is, there's this new sense of skepticism and questioning toward tech, even if it is pretty inchoate. What I hope the book helps to do is help people clarify what is amiss, by presenting a critique that is grounded in economics.
Astra TaylorAdvertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.
Astra TaylorAre we on the tail-end of a generation that is enamored with the novelty of these devices and will younger people coming of age be more blasé about them in a healthy way? You look back at the history of any medium and the people who were there when it was developing, whether it was the telegraph or cable television or radio, thought, This is amazing, it's going change everything, or, The human community will finally be able to recognize each other and speak and be one - I mean, some people thought the telegraph or television would usher in world peace.
Astra Taylor