I try to look at the evolution of these utopian claims. In the late '60s there was an assumption that the wealth generated by industry would be taxed and then put into social programs and it would provide a baseline of stability that would allow people to have the time for self-expression; and that social contract has eroded over the last four decades and now it's every person for themselves.
Astra TaylorOn the one hand, I'm a kind of crazy anarchist-sympathizer with a hippie background, so this sounds pretty good to me. Make something for the love of it! But the reality is so much more complicated.
Astra TaylorFor example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra TaylorAs a citizen I might be well-behaved and have nothing salacious or radical about me, I might be a total bore, but I might suffer somehow if other people are being spied on and blocked from doing important work that might have a collective benefit down the road. The personal doesn't necessarily translate to the social.
Astra TaylorIt's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
Astra TaylorTechnology isn't simply addictive - it's addictive because it's a servant to business incentives. There are huge departments in these companies that are devoted to this and staffed by incredibly talented people who have skills that could be put to socially beneficial projects but who are now trying to find out how to make you click and how to maximize your time on a certain site, or encourage teenagers to "friend" more products and constantly engage with them.
Astra Taylor