think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Astra TaylorNot to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.
Astra TaylorEarly on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."
Astra TaylorI'd go to conference after conference and it would essentially be the talking points. Either pro or con. It's amazing how polarized the tech conversation is. There's also this neurological fixation, the incessant wondering what the Internet's doing to our brain: "Does it make us stupid, does it make us distracted?" And then the other guys say, "No, it's making us smarter than ever, and better than ever, and more connected." And it's like, where is the economic and social context? Why is that rarely considered?
Astra TaylorAnd of course the things that get the most attention online tend to be similar to those that succeeded under the old model.
Astra TaylorOne thing that struck me about going to those tech conferences was all the enthusiasm for free culture, and remixing, and social media, but people's greatest ambition was to be sponsored by Chipotle or something equivalent to that. It was this weird mix of collaborative, utopian claims and this total acquiescence to commercial imperatives.
Astra Taylor