One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.

One connection I see between the work I did on philosophy and my work on technology is that both communities tend to mystify and create an atmosphere of complexity.

My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.

There's this divergence out there between the very small and the very large with the middle disappearing. There is something paradoxical going on where there is this access and we can seek out things on the fringes, but that doesn't describe the overall reality, because the big are bigger than ever.

It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

First we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency.

I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.