Don't think of your website as a self-promotion machine, think of it as a self-invention machine.
Travel makes the world look new, and when the world looks new, our brains work harder.
Every new idea is just a mashup or a remix of one or more previous ideas.
You are, in fact, a mashup of what you choose to let into your life.
Unless you are actually a ninja, a guru, or a rock star, don't ever use any of those terms in your bio. Ever.
Enjoy your obscurity while it lasts.