When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
Ava DuVernayI feel mushy these days when I think about art and artists and the work that lies ahead for us. There's good work to be done and there's joy to be found in it, I think.
Ava DuVernayI know that sounds a little bit corny, but I've found some solace in that. I hope art can continue to do that for people, I really do.
Ava DuVernay