I make films about Black women and it doesn't mean that you can't see them as a Black man, doesn't mean that he can't see them as a white man or she can't see them as a white woman.
Ava DuVernayWhen I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
Ava DuVernayIt sounds kind of flighty, filmmaker-y, but I believe films are a piece of art. They are meant to be what they're meant to be, and sometimes the artist is informed by the film of what it needs to be.
Ava DuVernayMost of us think prison is a place where bad people go - which is what I thought for a long time - until you really start to look inside the system and you see, this is not right.
Ava DuVernay