No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes.
Avi AradYou have to believe in the arthouse, if you will - the emotion, the conflict, the who am I, which will always be an unanswered question. If you do it right, you have a smaller drama, and a great movie.
Avi AradListen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.
Avi AradWhen you choose a villain, you need something visually exciting. And when you have someone like Jamie Foxx... you want to make sure the guy with the mask and the guy without the mask are delivering two different performances.
Avi Arad