It makes a world of difference when you start with an amazing script.

The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains.

Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.

It makes a world of difference when you start with an amazing script.

If you don't have your conviction you have to put your money where your mouth is.

For me, the toughest thing for kids to deal with is when the parents are fighting. It's not violence on them - it's the feeling of violence in the family.

No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes.