You can have a role in a movie that was originally something minor in terms of screen time, and all of a sudden we see something and go, wow, that's cool.
Avi AradListen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.
Avi Arad