Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.
Avi AradNo one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes.
Avi AradBut the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire.
Avi Arad