People in Sweden are very conscious of what people are saying about you.

I've always been a producer - that's how I see myself first. The DJing came second as a way for me to be able to perform.

If I wanted to make a quick buck, there's far easier ways of doing it. What I want is to provoke people. If you want a hit song, all you need to do is rewrite an old song. It might have been proven to work, but you won't be remembered the same way.

Obviously there is stuff that I wouldn't play in a club that I play at festivals, and vice-versa, but my sets are still dominated largely by my own music. I think that's what makes me stand out a bit. My music is also festival- and club-friendly, so it generally works out well.

I always just sit down at the piano and make the main hook—what I want the track to be about melodically—and then I’ll build everything else around that. But growing up, I did not play any instruments.

I tried carrying the weight of the world. But I only have two hands.

When I started out, I was Avici with one i. But on MySpace, that name was taken.