LEGO has essentially taken the concrete block, the building block of the world, and made it into the building block of our imagination.

The transistor was a small plastic unit that would take us from a world of static bricks piled on top of each other to a world where everything was interactive.

We want to make every single interaction in the world into a ready-to-use brick.

LEGO has essentially taken the concrete block, the building block of the world, and made it into the building block of our imagination.

Everyone is creative and everyone is a techie.

Instead of having to program, to wire, to solder, littleBits allow you to program using very simple intuitive gestures.

We want to encourage a world of creators, of inventors, of contributors. Because this world that we live in, this interactive world, is ours.