Everyone is creative and everyone is a techie.

Instead of having to program, to wire, to solder, littleBits allow you to program using very simple intuitive gestures.

Everyone is creative and everyone is a techie.

We want to make every single interaction in the world into a ready-to-use brick.

We want to encourage a world of creators, of inventors, of contributors. Because this world that we live in, this interactive world, is ours.

The transistor was a small plastic unit that would take us from a world of static bricks piled on top of each other to a world where everything was interactive.

LEGO has essentially taken the concrete block, the building block of the world, and made it into the building block of our imagination.