Do too many executives still indulge in the short-sighted habit of issuing orders without taking the slightest pains to explain to those responsible for carrying them out the whyfor and wherefor of the orders? Where employees come in daily and hourly contact with the public, surely it is important that care be taken to fit them to reply intelligently to courteous questions. ""Because them are orders"" isn't a satisfying reply-even less satisfactory to the management than to the public.

Which class is happiest, the rich, the middle class or the poor? A very successful executive of a large organization touches upon this vital subject in a long letter to all his salesmen. He uses as his text a passage from Robinson Crusoe which included this: ""My Father bid me observe it, and I should always find that the calamities of life were shared among the upper and lower part of mankind; but that the middle station had the fewest disasters, and were not exposed to so many vicissitudes as the higher or lower part of mankind.

Frank W. Woolworth once told me that the turning-point in his career did not come until he was thrown flat on his back by illness. He was sure that his business would go to pieces during his long, enforced absence. Instead, he discovered that he had in his employ men who could overcome difficulties when given power to exercise initiative. After that Woolworth left many problems and difficulties to be solved by subordinates and turned his attention to big things.

A willing, cheerful worker, with his heart in his job, will turn out more work and more satisfactory work in 44 hours than an unwilling worker, dissatisfied with his conditions, will turn out in 54 hours. It is good business, therefore, for every employer to go as far as he possibly can in reaching a schedule agreeable to his people.

The person who renders loyal service in a humble capacity will be chosen for higher responsibilities, just as the biblical servant who multiplied the one pound given him by his master was made ruler over ten cities.

The most famous self-made man in the world today is our own Edison. Talk with Mr. Edison and he will tell you he owes much if not most of his success to omnivorous reading. Forbes is one of his favorite publications. How closely he reads it can be gathered from a letter just received from him in which he asks the editor to forward a long analytical letter to the writer of a series of articles which contained two figures Mr. Edison questions, and he wants to know exactly on what authority or investigation they were based. Both letters were the product of Mr. Edison and were signed by him.

How you start is important, very important, but in the end it is how you finish that counts. It is easier to be a self-starter than a self-finisher. The victor in the race is not the one who dashes off swiftest but the one who leads at the finish. In the race for success, speed is less important than stamina. The sticker outlasts the sprinter in life's race. In America we breed many hares but not so many tortoises.