Do too many executives still indulge in the short-sighted habit of issuing orders without taking the slightest pains to explain to those responsible for carrying them out the whyfor and wherefor of the orders? Where employees come in daily and hourly contact with the public, surely it is important that care be taken to fit them to reply intelligently to courteous questions. ""Because them are orders"" isn't a satisfying reply-even less satisfactory to the management than to the public.

Call the roll in your memory of conspicuously successful [business] giants and, if you know anything about their careers, you will be struck by the fact that almost every one of them encountered inordinate difficulties sufficient to crush all but the gamest of spirits. Edison went hungry many times before he became famous.

Opportunity can benefit no man who has not fitted himself to seize it and use it. Opportunity woos the worthy, shuns the unworthy. Prepare yourself to grasp opportunity, and opportunity is likely to come your way. It is not so fickle, capricious and unreasoning as some complain.

It is when things go hardest, when life becomes most trying, that there is greatest need for having a fixed goal.

Enthusiasm is the electric current that keeps the engine of life going at top speed. Enthusiasm is the very propeller of progress.

In the race for success, speed is less important than stamina.

It is well for civilization that human beings constantly strive to gain greater and greater rewards, for it is this urge, this ambition, this aspiration that moves men and women to bestir themselves to rise to higher and higher achievement. Individual success is to be won in most instances by studying and diagnosing the kind of rewards human hearts seek today and are likely to seek tomorrow.