Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.
B. C. ForbesTo get the most out of the world one must conscientiously strive to put the most into it. Life without worthy ideals becomes wholly unsatisfying, sour. If our supreme objective is to serve, no blow fate may administer can daunt us.
B. C. ForbesWhat one thing does the world need most today-apart, that is, from the all-inclusive thing we call righteousness? Aren't you inclined to agree that what this old world needs is just the art of being kind? Every time I visit a factory or any other large business concern, I find myself trying to diagnose whether the atmosphere is one of kindliness or the reverse. And somehow, if there is palpably lacking that spirit of kindness, the owners ... have fallen short of achieving 24-carat success no matter how imposing the financial balance sheet may be.
B. C. ForbesDo too many executives still indulge in the short-sighted habit of issuing orders without taking the slightest pains to explain to those responsible for carrying them out the whyfor and wherefor of the orders? Where employees come in daily and hourly contact with the public, surely it is important that care be taken to fit them to reply intelligently to courteous questions. ""Because them are orders"" isn't a satisfying reply-even less satisfactory to the management than to the public.
B. C. ForbesI have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age. They were so exclusively engrossed in their day-to-day affairs that they had no time for friend-making.... They may flatter themselves that their unrelaxing concentration on business constitutes patriotism of the highest order. They may tell themselves that the existing emergency will pass, and that they can then adopt different, more sociable, more friendly habits. [But] such a day is little likely to come for such individuals.
B. C. Forbes