Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.
B. C. ForbesWith all thy getting, get understanding, is the banner under which these Forbes editorials have appeared since the first issue of the publication. We have no illusions about what great wealth can do and what it cannot do. We believe in the worthwhileness of striving by all worthy means to attain success and to attain wealth. Simply because we are convinced that no amount of money is worth the sacrifice of one's better instincts, of one's self-respect-of one's soul, if you wish-simply because we are convinced that riches not gained legitimately and decently are not worth having.
B. C. ForbesIf the United States is to produce a nation of investors-as we must if we are to gain financial world-leadership-it is imperative that boards of directors be so constituted as to adequately represent the interests and inspire the complete confidence of investors of moderate substance.
B. C. ForbesIt is when things go hardest, when life becomes most trying, that there is greatest need for having a fixed goal.
B. C. ForbesFirst make sure that what you aspire to accomplish is worth accomplishing, and then throw your whole vitality into it. What's worth doing is worth doing well. And to do anything well, wheter it be typing a letter or drawing up an agreement involving millions, we must give not only our hands to the doing of it, but our brains, our enthusiasm, the best - all that is in us. The task to which you dedicate yourself can never become a drudgery.
B. C. Forbes