The be-all and end-all of life should not be to get rich, but to enrich the world.

America, in the eyes of the world, typifies above all else this quality of initiative. The greatest successes are nearly all the fruit of initiative. Why do we hold in such high esteem the achievements of the Wright brothers? Because they were illustrious examples of initiative and tenacity. And ideas are born of initiative, the children of men and women of initiative. Advancement is applied initiative. Don't imitate. Initiate.

Do too many executives still indulge in the short-sighted habit of issuing orders without taking the slightest pains to explain to those responsible for carrying them out the whyfor and wherefor of the orders? Where employees come in daily and hourly contact with the public, surely it is important that care be taken to fit them to reply intelligently to courteous questions. ""Because them are orders"" isn't a satisfying reply-even less satisfactory to the management than to the public.

The most profitless things to manufacture are excuses.

Work done with little effort is likely to yield little result.

Life is just an endless chain of judgements. . . . The more imperfect our judgement, the less perfect our success.

It is a great mistake for presidents and other leading executives of organizations having branches throughout the country to chain themselves to their desks at headquarters and send out rigid instructions to those in charge of distant branches and offices. Because a man sits in a palatial office in New York or Chicago or Philadelphia or Detroit and draws a big salary, it does not necessarily follow that he knows better than the man on the spot what ought to be done.... Paul, Caesar, Napoleon did not merely sit at home and issue long-range instructions.