What one thing does the world need most today-apart, that is, from the all-inclusive thing we call righteousness? Aren't you inclined to agree that what this old world needs is just the art of being kind? Every time I visit a factory or any other large business concern, I find myself trying to diagnose whether the atmosphere is one of kindliness or the reverse. And somehow, if there is palpably lacking that spirit of kindness, the owners ... have fallen short of achieving 24-carat success no matter how imposing the financial balance sheet may be.

Here's a pointer culled from the careers of men who have attained notable success: Don't sit in your office during the hours prospects can be seen. Do your office work before or after the hours during which possible customers can be reached. This may mean adding an hour or two quite often to your day's work; but in times like this particularly, the securing of a satisfactory amount of business through the expenditure of an extra hour or two a day is not an unreasonable price to pay.

Selfishness corrodes. Unselfishness ennobles, satisfies. Don't put off the joy derivable from doing helpful, kindly things for others.

First make sure that what you aspire to accomplish is worth accomplishing, and then throw your whole vitality into it. What's worth doing is worth doing well. And to do anything well, wheter it be typing a letter or drawing up an agreement involving millions, we must give not only our hands to the doing of it, but our brains, our enthusiasm, the best - all that is in us. The task to which you dedicate yourself can never become a drudgery.

Better to be occasionally cheated than perpetually suspicious.

If a pig could pray, it would pray for swill. What do you pray for?

There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.