Which is more worthwhile earning: a large fortune or the esteem and gratitude of the nation? This question is prompted anew by the death of ex-Secretary of the Interior [Franklin K.] Lane. He remained in public service, doing most noble work, until his means became absolutely exhausted, and he died before having had the opportunity to reaccumulate any bank account.... He died leaving no estate whatsoever. Is what he did leave more to be desired, more to be coveted, than a fortune reaching into six or seven figures?

Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.

The fittest, not the richest, make the most enviable mark. Pampered sons of plutocrats may shine for a time in society, but not in the world of affairs and of service unless they rip off their coats and get to work early and stay late. To be born with a golden spoon in the mouth is more of a handicap than a help in attaining worthwhile success in this age.

The man who is bigger than his job keeps cool. He does not lose his head, he refuses to become rattled, to fly off in a temper. The man who would control others must be able to control himself. There is something admirable, something inspiring, something soul-stirring about a man who displays coolness and courage under extremely trying circumstances. A good temper is not only a business asset. It is the secret of health. The longer you live, the more you will learn that a disordered temper breeds a disordered body.

Success consists of being and doing, not simply accumulating.

Difficulties should act as a tonic. They should spur us to greater exertion.

When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.