What would you call America's most priceless asset? Surely not its limitless natural resources, not its matchless national wealth, not its unequalled store of gold, not its giant factories, not its surpassing railroads, not its unprecedented volume of cheap power. Is not its most priceless asset the character of its people, their indomitable self-confidence, their transcendent vision, their sleepless initiative and, perhaps above all, their inherent, irrepressible optimism?

Ugliness, squalor are breeding grounds for revolution. Beauty is conducive to tranquillity, happiness. Beautifying of homes and places of worship began with the dawn of civilization. Beautifying of workplaces is only in its infancy. Yet, since men normally spend more than half of their waking hours at work, surely it is important that adequate attention be devoted to elevating their working environment, whether office or factory, foundry or machine shop, mine or warehouse. Beautiful surroundings subtly encourage beautiful living. Drab surroundings, bad air, bad light, evoke bad reactions.

The British have their own conception of what constitutes the typical American. He must have a flavor of the Wild West about him. He must do spectacular things. He must not be punctilious about dignity, decorum and other refinements characteristic of the real British gentleman. The Yankee pictured by the Briton must be a bustler. If he is occasionally flagrantly indiscreet in speech and action, then he is so much more surely stamped the genuine article. The most typical American the British ever set their eyes on was, in their judgment, Theodore Roosevelt.

To get the most out of the world one must conscientiously strive to put the most into it. Life without worthy ideals becomes wholly unsatisfying, sour. If our supreme objective is to serve, no blow fate may administer can daunt us.

A word of appreciation often can accomplish what nothing else could accomplish.

Talking things over has its place in an organization [but] so-called conferences are being grossly overdone. One executive stops at the desk of another to tell him, perhaps, about the wonderful score he made at golf on Saturday afternoon. This chin-chin immediately becomes a conference, and neither the office boy nor the telephone operator must disturb either gentleman. More idle gossip is indulged in at many business conferences these days than an old wives' sewing circle would be guilty of.

The majority of America's colossal fortunes have been made by entering industries in their early stages and developing leadership in them.... Think of what opportunities the present and the future contain in such fields as ship-building and ship-owning, aircraft, electrical development, the oil industry, different branches of the automotive industry, foreign trade, international banking, invention, the chemical industry, moving pictures, color photography, and, one night add, labor leadership.