A shady business never yields a sunny life.

A certain ultra-dignified gentleman of unusual prominence carried himself so stiffly that nobody felt free to call him by his first name. He quarreled with a friend of earlier days and from then on the two never spoke. The day the friend died an associate found the ultra-dignified gentleman staring through the window. When he came out of his reverie, he soliloquized with a sigh, ""He was the last to call me John."" Is any man really entitled to regard himself a success who has failed to inspire at least a goodly number of fellow mortals to greet him by his first name?

Cheerfulness is among the most laudable virtues. It gains you the good will and friendship of others. It blesses those who practice it and those upon whom it is bestowed.

A business like an automobile, has to be driven, in order to get results.

Honesty is the cornerstone of character. The honest man or woman seeks not merely to avoid criminal or illegal acts, but to be scrupulously fair, upright, fearless in both action and expression. Honesty pays dividends both in dollars and in peace of mind.

Now, ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything. The men who have won fame and fortune through having an idea are those who devoted every ounce of their strength and every dollar they could muster to putting it into operation. Ford had a big idea, but he had to sweat and suffer and sacrifice to make it work.

Summer, with its dog days, its vacations, its distractions, is over. We have had our holidays, our rest, our recreation. The fall season, with its new opportunities for effort, enterprise and achievement, is upon us. Let us rip off our coats and get down to business. We may have allowed pessimism to grip us during the summer months. We may even have allowed laziness to enter our bones. Now it is up to us to throw off both lassitude and pessimism. The time has come for action, for aggressiveness.