When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.

It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.

Many men who do creditable things refuse to let it be known. This is a mistake. While we all admire modesty, nevertheless there is a great national need to do everything possible to bring home to the rank and file of the people that all employers and all wealthy men are not grinding, mercenary, selfish skinflints, but that many of them take delight in doing helpful things for others ... Shortcomings of employers are constantly paraded. Why not let the public become acquainted with the better side which most present-day employers possess?

History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.

The way to make a true friend is to be one. Friendship implies loyalty, esteem, cordiality, sympathy, affection, readiness to aid, to help, to stick, to fight for, if need be. ... Radiate friendship and it will return sevenfold.

Success consists of being and doing, not simply accumulating.

With all thy getting, get understanding, is the banner under which these Forbes editorials have appeared since the first issue of the publication. We have no illusions about what great wealth can do and what it cannot do. We believe in the worthwhileness of striving by all worthy means to attain success and to attain wealth. Simply because we are convinced that no amount of money is worth the sacrifice of one's better instincts, of one's self-respect-of one's soul, if you wish-simply because we are convinced that riches not gained legitimately and decently are not worth having.