The way positive reinforcement is carried out is more important than the amount.

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it's merely their guess.

The mob rushes in where individuals fear to tread.

The consequences of an act affect the probability of its occurring again.

A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.