A self is a repertoire of behavior appropriate to a given set of contingencies.

A culture must be reasonably stable, but it must also change, and it will presumably be strongest if it can avoid excessive respect for tradition and fear of novelty on the one hand and excessively rapid change on the other.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

Behavior is determined by its consequences.

The way positive reinforcement is carried out is more important than the amount.

Was putting a man on the moon actually easier than improving education in our public schools?

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.