The world's a poor standard. any society which is free of hunger and violence looks bright against that background.
B. F. SkinnerOld age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SkinnerA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SkinnerSociety already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.
B. F. Skinner