I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.

I've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

We do not choose survival as a value, it chooses us.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.

A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.