In the world at large we seldom vote for a principle or a given state of affairs. We vote for a man who pretends to believe in that principle or promises to achieve that state. We don't want a man, we want a condition of peace and plenty-- or, it may be, war and want-- but we must vote for a man.
B. F. SkinnerTeachers must learn how to teach ... they need only to be taught more effective ways of teaching.
B. F. SkinnerIt is not a question of starting. The start has been made. It's a question of what's to be done from now on.
B. F. SkinnerSomehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SkinnerSociety attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego. Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.
B. F. Skinner