Give me a child and I'll shape him into anything.

The way positive reinforcement is carried out is more important than the amount.

Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it's merely their guess.

What is love except another name for the use of positive reinforcement? Or vice versa.

Must we wait for selection to solve the problems of overpopulation, exhaustion of resources, pollution of the environment and a nuclear holocaust, or can we take explicit steps to make our future more secure? In the latter case, must we not transcend selection?

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

We shouldn't teach great books; we should teach a love of reading.