A culture must be reasonably stable, but it must also change, and it will presumably be strongest if it can avoid excessive respect for tradition and fear of novelty on the one hand and excessively rapid change on the other.
B. F. SkinnerThe simplest and most satisfactory view is that thought is simply behavior - verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SkinnerTo say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.
B. F. Skinner