The simplest and most satisfactory view is that thought is simply behavior - verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.

The way positive reinforcement is carried out is more important than the amount.

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

The extent to which human aggression exemplifies innate tendencies is not clear.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.