An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SkinnerI've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!
B. F. SkinnerA child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
B. F. SkinnerMany instructional arrangements seem "contrived," but there is nothing wrong with that. It is the teacher's function to contrive conditions under which students learn. It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life.
B. F. Skinner