It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life.

A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.

The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.

The mob rushes in where individuals fear to tread.