Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

To say that a man is sinful because he sins is to give an operational definition of sin. To say that he sins because he is sinful is to trace his behavior to a supposed inner trait. But whether or not a person engages in the kind of behavior called sinful depends upon circumstances which are not mentioned in either question. The sin assigned as an inner possession (the sin a person "knows") is to be found in a history of reinforcement.

Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.

We admire people to the extent that we cannot explain what they do, and the word 'admire' then means 'marvel at.'

The severest trial of oppression is the constant outrage which one suffers at the thought of the oppressor. What Jesus discovered was how to avoid the inner devastations. His technique was to practice the opposite emotion... a man may not get his freedom or possessions back, but he's less miserable. It's a difficult lesson.

No theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.