An important fact about verbal behavior is that speaker and listener may reside within the same skin.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

The way positive reinforcement is carried out is more important than the amount.

Going out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.

Any single historical event is too complex to be adequately known by anyone. It transcends all the intellectual capacities of men. Our practice is to wait until a sufficient number of details have been forgotten. Of course things seem simpler then! Our memories work that way; we retain the facts which are easiest to think about.

Let men be happy, informed, skillful, well behaved, and productive.