To say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.
B. F. SkinnerDeath does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
B. F. SkinnerThe evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.
B. F. Skinner