I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Was putting a man on the moon actually easier than improving education in our public schools?

In the traditional view, a person is free. He is autonomous in the sense that his behavior is uncaused. He can therefore be held responsible for what he does and justly punished if he offends. That view, together with its associated practices, must be re-examined when a scientific analysis reveals unsuspected controlling relations between behavior and environment.

Behavior is shaped and maintained by its consequences

The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.

A piece of music is an experience to be taken by itself.