I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

It is not a question of starting. The start has been made. It's a question of what's to be done from now on.

Do not intervene between a person and the consequences of their own behavior.

If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.

Behavior is shaped and maintained by its consequences