What is love except another name for the use of positive reinforcement? Or vice versa.

Let men be happy, informed, skillful, well behaved, and productive.

We admire people to the extent that we cannot explain what they do, and the word 'admire' then means 'marvel at.'

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

Society attacks early, when the individual is helpless.

Punitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.

Better contraceptives will control population only if people will use them. A nuclear holocaust can be prevented only if the conditions under which nations make war can be changed. The environment will continue to deteriorate until pollution practices are abandoned. We need to make vast changes in human behavior.