Scoutmasters deal with the individual boy rather than with the mass.
Boys can see adventure in a dirty old duck puddle, and if the Scoutmaster is a boys' man he can see it, too.
Where is there a boy to whom the call of the wild and the open road does not appeal?
Teach Scouts not how to get a living, but how to live.
The Good Turn will educate the boy out of the groove of selfishness.
Scoutmasters need to enter into boys' ambitions.