I think Bond the character is distinct: He's British, he has a certain code that he lives by, he's incorruptible... he's a classical hero, but he's also fallible. He has inner demons, inner conflicts, and he's a romantic.

Bad movies are when people go oh, I wasted $10 bucks and 2 hours and I don't even want to go back again.

Most people don't really understand what it takes to get a film made, and the struggles. I think anyone who makes a film goes through their own set of struggles. People go to extraordinary lengths to get films made. I hope it's of interest to people. One would think that it would be very easy, with an iconic character like James Bond, to keep making the films, but it hasn't been. But, it sure has been entertaining and rewarding.

The thing about the books is that they really talked a lot about what was going on inside of Bond and the inner dialogue. It's very hard to project that onto a screen because Bond doesn't talk a lot about how he feels. But, when you have an actor like Daniel Craig, he's able to convey the inner turmoil and the conflicts. He's given Bond his humanity.

When men change, maybe Bond will change.

Never give up, have the passion. Don't be afraid.

And they stuck to their guns and fought for Sean Connery, and they were right to fight for Sean Connery. If it wasn't for Sean Connery, we wouldn't all be here. I was raised to fight for what I believed in, so I wasn't going to give up. I wanted Daniel Craig, and Michael wanted Daniel Craig, so we just stuck to our guns. Fortunately, we had the right management who really stuck with us. Thanks to that, we got our choice. He's been an extraordinary Bond, and he is very much the right Bond for the 21st century.