Bad movies are when people go oh, I wasted $10 bucks and 2 hours and I don't even want to go back again.
Barbara BroccoliAnd they stuck to their guns and fought for Sean Connery, and they were right to fight for Sean Connery. If it wasn't for Sean Connery, we wouldn't all be here. I was raised to fight for what I believed in, so I wasn't going to give up. I wanted Daniel Craig, and Michael wanted Daniel Craig, so we just stuck to our guns. Fortunately, we had the right management who really stuck with us. Thanks to that, we got our choice. He's been an extraordinary Bond, and he is very much the right Bond for the 21st century.
Barbara BroccoliEvery 20 minutes you've got to have a bump, you've got to have a change in course, you've got to unsettle the audience. It can't be too predictable so something has to happen. I think that was something that Hitchcock did very well too. You couldn't let an audience feel too settled in.
Barbara Broccoli